A concept that lets you and your customers win

Impact Advertising is pleased to bring you a new advertisement concept. The Mosaik Mastercard Rewards Plus Program.

This program can help improve your sales through the Mosaik® Air Miles Mastercard. When your customers pay with their BMO Mosaik® credit card, they receive three times the air miles. With the BMO Rewards Plus Program, you're given the tools to build your business while rewarding your best customers. By becoming a local / regional BMO Air Miles® Rewards Plus Partner, merchants benefit from a range of marketing communications designed to build greater awareness and drive incremental sales.

The program may include statement messaging, local newspapers / magazines, direct mail, targeted post cards, online marketing, e-mail marketing, radio and billboards. Your photo, description of your establishment and your website are also included. And there is no up-front fee.

During a speech to BCEOs, Tony Comper CEO of Bank of Montreal said the following:

"We are only just begining to tap into the huge revenue-generating potential of Air Miles, both in terms of new customer acquisition and selling specially targeted services to existing customers. The big bonus is that AIR MILES Collectors are superb customers".

According to figures based on the 2004 - 2005 BMO test program held in Toronto, Ontario, the average BMO customer is a family of 4 with an income of $75,000 and spends an average of $5,000 anually at a rate of about $68 per transaction.

How does the Mosaik Rewards Plus Program Work?

Step One:

The Rewards Plus Program awards AIR MILES card holders (Bank of Montreal Mosaik Mastercard) with miles for spending at participating locations.

• Reward Plus miles are awarded above and beyond base miles, which are automatically earned for every eligible dollar charged to one of the AIR MILES credit cards.
• AIR MILES credit card holders are the "cream of the crop" - they actively seek ways to earn more miles.

Step Two:

Bank of Montreal pays for the base miles and the participating merchant pays for the bonus miles.

Step Three:

AIR MILES reward miles are posted to the AIR MILES Collector account 2 - 10 weeks after the transaction takes place (depends on the time of transaction and the credit card statement cycle).

Step Four:

You will be e-mailed a weekly statement totaling all the charges and costs. A few days later the cost will be debited from your account, or credit / debit card on file.

Step Five:

No additional hardware, no additional training, no additional bank account... Just a swipe of the card and you'll be rewarding your best customers.

How do I get started?

It is very easy to sign up, start reaping the benefits and start rewarding your customers. All you need to do is give us a call at 416.565.8579 or e-mail us. A representative will meet with you and answer all your questions. We will take a picture of your establishment and include it in your advertisement. All you will need to do is write something up about your business and your terminal will be activated. Everything can be done in about 1/2 hour.

You can download an information package in PDF format and start learning about this valuable program right now.

Consider the following:

• Hundreds of Canada's leading retailers are AIR MILES sponsors
• More than 2.3 billion miles are issued each year
• AIR MILES Collectors redeemed for more than 2.5 million rewards last year alone
• The AIR MILES brand is the leading loyalty brand with 97% brand awareness according to Omnitel Research

Those are only a few reasons why you should take advantage of this incredible offer. After all, you competitors are. Make sure you remain competitive. Give us a call and download an information package or e-mail us your questions at info@impadv.net.